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2025|3 min

Taste is the Algorithm

In a world of infinite options, curation is everything

We live in the age of infinite creation. Anyone can build a website in minutes. Anyone can generate images with a prompt. Anyone can write code they do not understand. The cost of creation has collapsed to nearly zero.

So what is left? What separates the meaningful from the noise? One word: taste.

Taste is not subjective preference dressed up in sophistication. Taste is pattern recognition refined over thousands of hours of exposure and practice. It is the ability to feel, before you can articulate, that something is right or wrong.

In a world where everyone can build anything, the person who knows what not to build becomes the most valuable person in the room. Subtraction is harder than addition. Restraint is harder than excess. Knowing when to stop is harder than knowing how to start.

This is what I mean when I say taste is the algorithm. It is the decision engine that no machine can replicate because it is built from lived experience, emotional intelligence, and an almost irrational commitment to craft.